Hyundai CRADLE Berlin is driving open innovation and strategic investments by accelerating the development of advanced future technologies that align with Hyundai Motor Group’s long-term strategic direction, such as mobility services, the future of robotics, smart cities, eco-friendly technologies, and many more. We are here to build the future together, where all forms of transportation function seamlessly, safely, and sustainably. The HMETC (Hyundai Motor Europe Technical Center) is part of the world-renowned Hyundai, Kia and Genesis brands, and it is the company’s sole research and development center in Europe. Together Hyundai CRADLE Berlin and HMETC are looking for startups to elevate and support the future of sporty driving.
The Hyundai CRADLE & HMETC Open Innovation Challenge 2025, themed 'Sporty Driving: An Open Call for Tech Visionaries' aims to discover the most innovative entrepreneurial and technological projects in Europe’s automotive and mobility sector, with the focus on high-performance applications.